SEO, AEO and GEO
Technical SEO, local search, and getting AI answers to cite you correctly. We audit your live site rather than a crawler's export, and we check every finding ourselves before it goes in the report.
Search and web
What you get.
- A technical audit checked on the live site, with evidence for every finding
- Core Web Vitals compared with named competitors, measured in the same test runs
- Local search and Google Business Profile across every location
- Answer engine visibility, so AI results quote the right facts about you
- Tracking from the ad click all the way to an enrolment or order
Proof
- findings in a recent audit of six sites
- 40
- findings in a recent audit of six sites
- sites, every finding checked live
- 6
- sites, every finding checked live
What SEO, AEO and GEO mean
The three overlap a lot more than the acronyms suggest. Pages that have their content in the HTML the server sends, state facts clearly and include accurate structured data tend to do well on all three.
SEO
Search engine optimisation: ranking in Google's ordinary and local results.
AEO
Answer engine optimisation: being the answer a search engine shows directly, in snippets and FAQ results.
GEO
Generative engine optimisation: being cited, with correct facts, when someone asks an AI assistant.
Who it's for
Multi-location businesses where listing sites outrank them for their own name, branches or prices, or where nobody looks after the website.
More on who this suits
Businesses with several locations where listing sites rank above them when people search for their own name, branches or prices. It also suits any business where nobody really looks after the website, which usually means there's no analytics on it either.
What's included
A technical audit checked on the live siteEvidence for every finding, ordered by what it costs you.
Every finding comes with evidence you can check yourself, and they're ordered by how much each one costs you if it's left unfixed. A recent audit of six sites turned up 40 findings, each one checked on the live site.
Core Web Vitals against named competitorsYour pages and your competitors' measured in the same run.
We measure your pages and your competitors' in the same test run, so the comparison is fair.
Local search for every locationA consistent Google Business Profile for each location.
A Google Business Profile for each location, with names, addresses and categories that match everywhere.
Answer engine visibilityContent and structured data that AI answers quote correctly.
Content and structured data written so AI answers quote the right facts about you.
Tracking from ad click to revenueEach lead followed from ad click to enrolment or order.
We record each lead's journey from ad click to enquiry to enrolment or order in your CRM, so we can report on revenue and not only on site visits.
How we work
We start with an audit, priced on its own. After that, the ongoing work runs as a Search and growth monthly retainer for one location or many.
If the site itself is the problem, we'll usually recommend a rebuild, which our website development page covers.
Common mistakes we help you avoid
Audits copied from a crawler
Audits copied from a crawler's export, full of findings nobody actually checked.
Content that needs JavaScript to appear
Statistics and content that only appear after JavaScript runs, so search engines never see them.
Old domains that lead to errors
Old brand domains still showing up in Google but leading to error pages.
Rankings with no revenue attached
Ranking reports that say nothing about enquiries or revenue.
Structured data the page doesn't back up
Structured data describing content that isn't actually on the page.
Questions buyers actually ask.
SEO is about ranking in search results, AEO is about being the direct answer a search engine shows, and GEO is about being cited by AI assistants. The same groundwork helps with all three: content search engines can read, and accurate facts.
We check every finding on the live site before writing it up, and attach the evidence. A tool's export only lists things that might be wrong, whereas our audit tells you what we've confirmed is wrong.
Yes. We set up a Google Business Profile and local pages for each location, all kept consistent from one source of data.
Wherever we can, we report enquiries and revenue, because the tracking runs into your CRM. We report rankings and traffic too, but they're a means to an end.
The audit is priced on its own. The ongoing work is a monthly retainer based on how many locations you have.
Let's start with a call.
Thirty minutes, free of charge, and you won't sit through a sales deck.